Maui Electric Company and Kaanapali Golf Course come together again for the 10th annual keiki tilapia fishing tournament. This annual event lures more than 2,000 attendees – including 600 keiki, ages two to 18, who cast their fishing poles in hopes of catching the largest tilapia or “special catch of the day” at the Kaanapali Golf Course Pond during this “tag and release” event.

All funds raised go to Maui United Way, a non-profit organization that raises and invests corporate individual donations in 40 health and human services partner agencies and 41 programs to benefit our Maui County community. Over 100 Maui Electric employees and their families volunteer each year to help organize the event.