Hawaiian Electric and Kaanapali Golf Course come together again for the 11th annual keiki tilapia fishing tournament. This annual event lures more than 2,000 attendees – including 600 keiki, ages two to 18, who cast their fishing poles in hopes of catching the largest tilapia or “special catch of the day” at the Kaanapali Golf Course Pond during this “tag and release” event.

All funds raised go to Maui United Way, a non-profit organization helps address Maui’s most vital needs through the impact areas of Education, Income (sustainability) and Health. The goal is to bring people, organizations and our community together around a common cause, a common vision, and a common path forward. Over 100 Maui Electric employees and their families volunteer each year to help organize the event.